Design is how I
make sense of the world.
I'm Aria Santoso — a designer based in Jakarta, Indonesia. For the past 8 years I've been helping brands find their visual voice, from early-stage startups to established institutions.
My work spans brand identity, digital product design, and art direction. I believe that great design isn't decoration — it's the clearest form of communication a brand has.
Before going independent, I led design at Studio Forma Jakarta and collaborated with agencies across Singapore and Amsterdam. I've worked across industries including fintech, fashion, architecture, and food.
When I'm not designing, I'm teaching at a local design school, collecting vintage typography books, or somewhere near water.
Skills & craft.
Where I've worked.
Brand identity, UI/UX, and art direction for clients across Southeast Asia and Europe.
Led visual identity projects for mid-market Indonesian brands. Managed a team of 3 junior designers.
Worked on brand campaigns and digital product design for clients in fintech and retail.